Helena Georgiou

Helena brings a massive breadth of versatility to the Firney team, leading projects end-to-end across:

• Agile Delivery & Scrum Leadership: Keeping fast-moving AI and web builds on track and on time.
• Quality Assurance & Testing: Rigorous manual and regression testing to ensure every deployment is seamless.
• Product Ownership: Bridging the gap between business goals and technical requirements through backlog management and user stories.
• Process Optimization: Re-engineering workflows to improve output quality and team efficiency.

Helena Georgiou is the Project Manager at Firney, where she ensures that the most ambitious digital strategies are grounded in operational excellence. Helena’s work is driven by the conviction that digital projects don’t fail for a lack of talent, but because the delivery process isn’t built to support them. She focuses on eliminating the friction between disciplines to turn high-intent ideas into high-performing reality.

Before joining Firney, Helena spent over a decade navigating the complexities of the agency world at WPP and Jellyfish. Having managed global portfolios for brands such as Nintendo, GSK, and Hammerson, she witnessed firsthand how even the largest budgets can falter without a dedicated bridge between strategy and execution. This led her to develop a "digital all-rounder" approach—functioning not just as a timeline tracker, but as a strategic extension of the team who fills the gaps between Product Ownership, Quality Assurance, and Agile delivery.

At Firney, Helena leads the end-to-end lifecycle of our most technical builds. She moves beyond traditional project management by integrating Scrum leadership with rigorous process optimization, ensuring that conversational AI and agentic retail solutions are deployed with precision. Her methodology is designed to protect client investments, turning the "expensive lessons" of digital transformation into measurable, scalable successes.