Your Marketing is Ambitious. Your Technology Should Be, Too.
You have a brilliant brand with ambitious growth targets, but you're frustrated. Your technology feels more like a roadblock than a growth engine, and murky data is clouding your marketing decisions, and you know your automated customer interactions could be so much smarter and more personal.
We started Firney for brands like you.
Marketing is an Engineering Function
Our story began with a simple but powerful insight from inside the agency world: the most creative marketing strategies are only as good as the technology they're built on. We saw a gap between the marketing department and the engineering team, a gap where potential was being lost.
We believe that to truly win in the DTC world, engineering can't be an afterthought; it has to be the engine. Our culture is built on a simple belief: excellence is in the details. That’s why we are obsessed with the performance, reliability and scalability of everything we build. We do this not just for the sake of good technology, but because we know a faster site, a smarter search, and a cleaner data pipeline are what allow brilliant marketing to fly.
Our Mission
Guiding You Through the Great Shift
The future of e-commerce is happening right now. A great shift is underway from mass marketing to intelligent personalisation, from manual processes to AI-driven automation. Brands that navigate this shift will dominate the next decade.
Build loyalty and increase lifetime value
Our mission is to be your expert partner in navigating this shift. We use our deep expertise in data and AI to help you move beyond basic personalisation and into a world of intelligent, one-to-one conversations that build loyalty and increase lifetime value.
The numbers
- People
- 10+
- Countries
- 3
- Accreditations
- 9
- Partners
- 5
Our Culture
Our Values in Action
Our culture is guided by five core principles. They are the values that shape how we work with our clients and each other every single day.
- Be The Solution
We take ownership of challenges and find the best path forward with a can-do attitude that fosters collaboration and creativity.
- Be Precise
We believe groundbreaking innovation is in the details, driving us to refine every element for the greatest results.
- Be Decisive
We act with confidence and clarity, turning strategy into action without hesitation.
- Be Passionate
We are genuinely invested in our clients' success and the technology we build.
- Be Accountable
We hold ourselves to the highest standards and take responsibility for delivering on our promises.
We do our best work with growth-oriented DTC brands who share our obsession with performance and customer experience.
Our ideal partners are willing to experiment, to push the boundaries of what's possible with AI, and to invest in a digital ecosystem that will become their most significant competitive advantage.
If you believe your brand deserves a technology partner as ambitious as you are, we’d love to talk.
Our Leadership Team
We’re a dynamic group of individuals who are passionate about what we do and dedicated to delivering the best results for our clients.
We are a team of engineers, architects, and strategists obsessed with a single goal: increasing your revenue. Our culture is built on a foundation of deep technical expertise and a relentless focus on commercial results. We don't just build things; we build the engines of growth.
When you partner with Firney, you get an extension of your own team. We are transparent, collaborative, and accountable. Our clients tell us they value our insights and our willingness to go the extra mile as much as the technology we deliver. We believe true partnership means being as invested in your business outcomes as you are.
About our Co-Founders
As the founders of Firney, Marc and Ashley's vision is built on a single principle: applying deep technical expertise to craft intelligent, creative solutions. This unified passion drives the company forward, ensuring every project is grounded in both profound knowledge and innovative thinking. They lead a culture where every engineer understands the commercial "why" behind their work, ensuring that our technical excellence is always in service of your business growth.
Our Philosophy
Engineering for the Modern Customer Journey
We believe the traditional marketing funnel is broken. The straight line from awareness to purchase has been replaced by a dynamic, self-directed journey where customers can land on your site at any point, ready to engage.
Our philosophy is to engineer an intelligent ecosystem that meets them wherever they are. We use a mesh of AI-powered services to deliver value at the precise moment of intent.
This is built on several key principles:
- Intelligent, Conversational Entry Points
We replace static entry points with dynamic interactions. Our AI-powered Search and Conversational Commerce tools act as expert guides, understanding customer intent and providing instant, personal answers, turning a simple query into a rich, engaging experience.
- A High-Performance Web Layer
Every great customer experience starts with a fast, reliable platform. Through expert Performance Web Engineering of websites and landing pages, we build the robust, scalable foundation upon which your entire digital ecosystem is built, ensuring a seamless journey from the very first click.
- A Personalised, Optimising Journey
We create a system that learns and adapts. By activating your customer data, tools like our AI Product Recommendation engines don't just show products; they anticipate needs and orchestrate a journey that increases basket size, builds loyalty, and maximises lifetime value.
Let's Engineer Your Advantage.
