Marc Firth

Marc's expertise is focused on building the strategic frameworks that solve marketing's core profitability and scaling challenges:

• Profit-Driven MarTech Strategy: Moving beyond 'stack architecture' to design accountable, ROI-focused marketing systems that eliminate data silos and prove their value to the board.
• AI for Profitability, Not 'Experiments': Implementing AI and machine learning playbooks focused on measurable outcomes: reducing CAC, optimising LTV, and eliminating content bottlenecks.
• Solving Revenue Friction: Identifying and engineering solutions for the core blockers to profit, such as high cart abandonment, slow conversion paths, and poor personalisation that kill revenue.
• Building Scalable Revenue Engines: Engineering the systems and frameworks (the 'Frictionless Commerce Engine') that allow for sustainable, predictable growth, moving organisations beyond tactical campaigns.

Marc Firth is the CEO & Co-founder of Firney, a firm dedicated to solving marketing's C-level profitability problem. Marc's work is built on one core belief: In the age of AI, marketing performance is an engineering problem. For over 15 years, he has focused on dismantling the disconnect between marketing ambition and the inability to prove its financial impact.

Before founding Firney, Marc saw brilliant, multi-million pound marketing strategies fail to deliver ROI; not because of bad creative, but because of content bottlenecks, data friction, and broken tech stacks. This inspired him to create Firney, a company that re-imagines marketing as an engineering discipline obsessed with business outcomes, not just campaign outputs.

Marc’s approach moves beyond typical MarTech consulting. He doesn't build 'stacks'; he builds strategic 'Frictionless Commerce Engines.' This C-level framework is designed to solve for profitability, slash cart abandonment, and create sustainable systems for lowering CAC. Under his leadership, Firney has become known for building the unshakeable foundation that turns marketing from a cost centre into a verifiable profit driver.

Today, Marc leads Firney's vision and guides C-level clients in developing their strategic frameworks. He is a frequent speaker on moving from 'AI hype' to 'AI profitability,' the new economics of customer acquisition, and the future of accountable marketing technology.