Conversion Catalyst Webinars

Insights for marketing leaders accountable for revenue. Real strategies for D2C brands, marketing ROI, and customer acquisition.

How AI Conversations Are Quietly Replacing Your Best Sales Staff
Webinar
Upcoming
How AI Conversations Are Quietly Replacing Your Best Sales Staff

Your best sales person remembers every customer, knows the full catalogue, recommends the right product at the right moment, and never takes a day off. That per

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Your Next Customer Will Be Sent By a Bot
Webinar
Upcoming
Your Next Customer Will Be Sent By a Bot

This week, Bloomberg declared retail "the next industry disrupted by AI." Google and Shopify launched the Universal Commerce Protocol. Mastercard processed the

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The End of the Navigation Menu? Optimising for Gen-Z | Conversion Catalyst
Webinar
Upcoming
The End of the Navigation Menu? Optimising for Gen-Z | Conversion Catalyst

Traffic from AI assistants to retail websites surged 4,700% year-over-year in 2025 (Adobe Analytics). 43% of Gen Z start product searches on TikTok. 70% use AI

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How to Win Customers Back from the LLMs (And Keep Them)
Webinar
Upcoming
How to Win Customers Back from the LLMs (And Keep Them)

Retail keywords triggering AI Overviews increased 206% between January and March 2025. When AI Overviews appear, click-through rates drop 47%. ChatGPT has 800 m

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Masterclass: From Keyword Matching to Semantic Search - The 90-Day Roadmap
Webinar
Upcoming
Masterclass: From Keyword Matching to Semantic Search - The 90-Day Roadmap

15% of your visitors use site search. They generate 45% of your revenue. But 83% of e-commerce sites still use keyword matching that breaks the moment someone t

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Live Site Search Audit: 3 D2C Brands Benchmarked in 30 Minutes
Webinar
Upcoming
Live Site Search Audit: 3 D2C Brands Benchmarked in 30 Minutes

Site search users convert at 4.63% vs 2.77% for average visitors; nearly double the rate. With organic traffic down 5.7% thanks to AI search, can you afford to

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Your Visitors Have Intent. Your Website Is Losing It.
Webinar
Upcoming
Your Visitors Have Intent. Your Website Is Losing It.

Your visitors arrive ready to buy. They've clicked the ad, searched the product, landed on your site. Then they leave. Not because they changed their mind—but b

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Unlocking Revenue: The Power of Visitor Intent
00:52:41
21 Jan 2026
Unlocking Revenue: The Power of Visitor Intent

SummaryThis conversation delves into the critical role of understanding visitor intent in driving revenue for e-commerce websites. It highlights the significant

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RAG vs Fine Tuning
00:08:20
24 Jul 2024
RAG vs Fine Tuning

RAG vs Fine TuningLinks: Firney:We provide Application Modernisation and Managed Cloud Services focusing on Site Reliability Engineering across Google Cloud, Am

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