The 2026 D2C AI Playbook: 10 Weeks of Insights in 45 Minutes

41% of consumers use AI to find products. AI referrals convert 31% higher. But nobody has successfully bought through an AI agent; OpenAI tried Instant Checkout and killed it after near-zero conversions.

Your customers research with AI. They buy on your site. That makes your on-site experience the single most important conversion lever in 2026.

Over the past 10 weeks, we've covered AI search disruption, Gen Z behaviour, agentic commerce protocols, conversational AI as a sales channel, and personalisation at scale. This session pulls the best of everything into one actionable playbook.

In this session, Marc Firth breaks down:

→ What changed in Q1 2026 that makes this urgent

→ Five lessons from 10 weeks of webinars, data, and client work

→ The 5-action playbook with timelines, costs, and expected impact

→ Live demos: what ChatGPT says about your brand right now

→ Live Q&A

For enterprise D2C marketing leaders (CMOs, VPs, Directors) building their AI commerce strategy for Q2 2026.

📅 Wednesday 25 March 2026, 11:00 AM GMT

🎯 45 minutes + live Q&A