Your Marketing is Only as Good as the Engineering Powering it
The way people shop has changed: discovery now runs through AI assistants and creators, and whether any of it converts comes down to engineering most brands have never had assessed. The Marketing Engineering Audit gives marketing leaders a senior engineer's view of their data, search, site and AI visibility, scores where they stand, and shows what to fix.
You have the campaigns, the creative and the media. But the layer underneath, your site, your search, your data and your visibility to AI, quietly decides whether any of it turns into revenue. Most brands have never had that layer assessed by engineers who also understand marketing. So spend leaks away, reporting can't be trusted, and no one can say which fix would move the number most.
The Marketing Engineering Audit is a fixed-scope review of the technical foundation behind your marketing. A senior Firney engineer assesses each area that affects performance, scores where you stand, and gives you a prioritised roadmap of what to fix and what it's worth. You keep the findings, whether or not you go on to build with us.
Why It Matters Now
Shoppers used to research keywords and read reviews. Now they ask an AI assistant and trust a creator, and your own site is often the last step, not the first. Our research found conversational AI search converting 200 to 300% higher than standard keyword filters. The brands that win the new journey are the ones whose engineering is ready for it.
We handle the technical heavy lifting and hand you back something you can act on, fast.
- Scope: we agree what matters most to your marketing and what the audit should cover.
- Assess: a senior engineer reviews your stack, data and site against what actually drives performance.
- Score: you get a clear engineering scorecard across every area, so strengths and gaps are obvious at a glance.
- Roadmap: a prioritised plan of what to fix first, the expected impact, and what each step would take.
- Readout: a working session with the engineers who did the assessment, so you leave knowing exactly what to do.
What Strong Marketing Engineering Delivers
Book a Free Marketing Engineering Audit Discovery Call
What our clients have to say
The increase in daily search volume has far exceeded expectations.
Clare Cooper
Senior Growth Marketing Lead, Hammerson
Our goal was to make booking a ferry as simple as having a conversation. This agent has delivered that vision perfectly.
Richard Kozma
Head of Data Science, Direct Ferries
