Cookie Policy

Last Updated: September 2025

1. What is a Cookie?

A cookie is a small piece of information, like a tag, that's stored on your computer, tablet or phone when you visit our website. It can help identify the device you use whenever you visit us, so we can remember who you are.

Cookies are used by almost all websites, including ours, to provide you with a better experience and for other reasons, such as remembering your preferences. They also help us understand how visitors use our site—for example, which pages they view and for how long. This helps us create a better, more relevant website experience for everyone.

To make the best use of our website on whichever device you use, you will need to ensure your web browser is set to accept cookies.

2. What types of Cookies are there?

There are two main types of cookie:

Session Cookies are temporary. They are activated when you begin using our site and are deleted once your browser is closed.
Persistent Cookies remain on your device until they expire or are purposely deleted. These cookies are activated each time you return to our site.

These cookies fall into four main categories:

Strictly Necessary Cookies: These are required for you to use our website, for example, to navigate between pages and use certain features. These cookies do not collect personal information about you and cannot be disabled by our systems.
Performance Cookies: These help us understand how you use our website, for instance, by collecting anonymous data on which pages are most popular. They do not contain or collect any personal information and are only used to help us improve the visitor experience.
Functionality Cookies: These allow you to customise how our website operates for you. For example, they can remember your username, language preferences, or region to provide a more personal experience.
Targeting/Advertising Cookies: These are used to deliver advertisements that are more relevant to you and your interests. They are often placed by third-party advertising networks with our permission.

3. Why do we use Cookies?

We use cookies to:

Provide you with the best and most personal experience possible when on our website.
Learn about how our site is visited and used so we can continue to improve it.
Deliver relevant advertising for our services on other websites.

4. What Cookies do we use?

The cookies we use on the Firney website are for analytics, tracking, and advertising purposes. A comprehensive list can be found in our cookie management platform. Key technologies include:

Note for you: This is the most important section to customise. You need to replace the example list below with the actual cookies and tracking technologies your website uses. You should work with your web developer to get an accurate and up-to-date list. The examples below are common for B2B marketing sites.

Analytics and Tracking
Google Analytics
Hotjar
LinkedIn Insight Tag
HubSpot Analytics
Advertising
Google Ads Remarketing
Meta (Facebook) Pixel
LinkedIn Ads

5. How you can manage your Cookies

When you first visit our site, you can manage which cookies to accept or reject using our Consent Management Platform, which appears in the cookie pop-up banner. You can change your settings at any time by clicking the "Cookie Settings" link or icon in the footer of our website.

While we do not recommend rejecting all cookies (as your experience of our website may be diminished), you can also manage them through your browser settings. These links provide information on how to do this for the most common browsers:

Please remember that if you choose to turn off Targeting/Advertising Cookies, you will still see advertising online. However, it will not be tailored to your likely interests or preferences.

6. Links to other websites

We may provide links to external resources that we believe to be useful. These links will lead you to websites managed by third parties that operate using different policies. If you click on one of these links, you will be leaving the Firney site for a site over which we have no control. We are not responsible for the cookie or privacy policies of any third-party websites.