They're asking ChatGPT. Bring the sale home.

The fix is to bring that conversation home: an on-site experience you control, tailored to your business and reacting to customer behaviour in real time. That's how an AI question becomes a sale on your site, not someone else's.

Now the dust has settled after MAD//Fest London, one worry we heard again and again on the show floor has stuck with us.

"We're spending more than ever to get people onto our site, and they're still making their minds up somewhere we can't see."

They're right to worry. Shoppers aren't lazy, the rules changed. They've stopped typing keywords into your search bar and started asking full questions, often to ChatGPT rather than to you. The conversation that wins the sale is happening off-site, with an AI they've never met, about a product you sell.

Our co-founders, Marc Firth and Ashley Maloney, walk through a practical session on how to take that conversation back from LLMs and bring it home to your website.

Links:

https://www.firney.com/lazy-shopper-framework