Strategies to guarantee revenue protection
Website downtime significantly impacts your business, leading to lost revenue, damaged reputation, and decreased customer trust. In today’s ‘always on’ digital-first world, prioritising website uptime is crucial. In this article, we look at the essential strategies Firney uses to proactively prevent website downtime, focused entirely on protecting your marketing investment.
1. Building a fortress foundation
The core of reliability starts with your infrastructure. We eliminate single points of failure and ensure resources are always available.
- Opt for cloud solutions for scalability: We recommend Cloud Hosting over traditional hosting. Cloud solutions allow resources to scale automatically based on traffic, preventing crashes during peak campaign times and ensuring business continuity.
- Employ load balancing: We distribute traffic across multiple servers to prevent any single server from becoming overwhelmed. This guarantees enhanced website performance and drastically reduces the risk of sudden downtime.
- Upgrade hardware and software regularly: We manage regular hardware and software upgrades, ensuring your website runs on the latest, most reliable, and secure technology, preventing any possible issues.
2. Strategic risk mitigation and recovery
Preparation is the best defence against major incidents. We ensure you can recover from any failure quickly and effectively.
- Backup and disaster recovery plan: We maintain current, verified backups of your website. In case of a significant issue, a recent backup ensures quick site restoration, and a clear disaster recovery plan guarantees an effective critical incident response.
- Choose a reliable hosting provider: We partner with hosting providers known for their robust infrastructure and high uptime guarantees (typically above 99.9%).
- Plan for traffic spikes: We anticipate and prepare for traffic surges during promotions or events. Advance preparation prevents your website from going down when sales momentum is highest.
3. Continuous performance and visibility
Routine monitoring and optimisation stop small issues from escalating into major outages that cost revenue.
- Implement effective monitoring tools: We use advanced monitoring tools to track your website’s performance and health. These tools provide proactive alerts to issues before they cause downtime, allowing for prompt resolution.
- Optimise website content: Heavy or unoptimised content creates unnecessary server strain. We optimise images and content and employ a Content Delivery Network (CDN) to significantly improve load times.
- Regular website maintenance: Routine maintenance is critical. This includes managing software, plugin, and theme updates, ensuring your site's security and smooth operation are constantly maintained.
4. Team knowledge and operational standards
The people managing the system must be as reliable as the technology itself.
- Educate your team: We ensure your team knows the best practices for maintaining website health. We focus on training them to understand the Service Level Objectives (SLOs) for your website’s critical user path, making them aware of the exact performance standards that protect revenue.
Partner with Firney for operational assurance
Preventing website downtime requires a dedicated combination of reliable infrastructure, constant vigilance, and proactive planning. Firney ensures your website remains operational, providing a consistent and reliable online presence that builds customer trust.
To learn how Firney can help you minimise downtime and maintain peak website performance, read more about Firney’s cloud offering here.
