Your Next Customer Will Be Sent By a Bot

This week, Bloomberg declared retail "the next industry disrupted by AI." Google and Shopify launched the Universal Commerce Protocol. Mastercard processed the first AI-agent payment. Debenhams became the first UK retailer to pilot agentic AI checkout. AI-driven retail traffic grew 693% year-on-year (Adobe Digital Insights).

Agentic commerce; where AI agents discover, compare, and buy products on behalf of consumers; went from theoretical to operational in a single week.

But here's the gap nobody's talking about: 58% of shoppers use AI to research products, yet only 17% feel comfortable buying through an AI agent. 95% still verify manually before purchasing. The real battleground isn't inside the AI; it's on your website, after the AI sends traffic to you.

In this session, Marc Firth breaks down:

→ What happened this week and why it changes the game for D2C brands

→ The 41-point trust gap between AI discovery and AI checkout

→ Three priorities: feed the agents, win the visit, convert with intelligence

→ Quick wins you can implement this week vs bigger investments

→ Live Q&A

For enterprise D2C marketing leaders (CMOs, VPs, Directors) navigating the shift to AI-agent-driven commerce.

📅 Wednesday 25 February 2026, 11:00 AM GMT

🎯 45 minutes + live Q&A