How to Win Customers Back from the LLMs (And Keep Them)

Retail keywords triggering AI Overviews increased 206% between January and March 2025. When AI Overviews appear, click-through rates drop 47%. ChatGPT has 800 million weekly active users. Your customers are discovering products through LLMs right now.

But here's the reality: while you're worrying about losing traffic to AI search, 86% of your mobile visitors are abandoning their carts. You're losing customers on your own site before AI even enters the picture.

The question isn't "Will we lose traffic to AI?" The question is: "How do we win customers back to our site after they discover us through AI?"

In this session, Marc Firth breaks down the strategic approach to AI-driven commerce:

→ The New D2C Funnel: When to work WITH LLMs for discovery (accept the 4% fee) vs when to win customers back to direct

→ 15 Reasons Customers Choose Direct: Configuration tools, AI search, personalisation, community, trust, logistics, exclusivity, and pricing advantages LLMs can't match

→ The Build Plan: Keep visitors on site (reduce 86% mobile abandonment), Get more visitors (earn LLM citations), Convert visitors (AI search drives 3x conversion)

→ Live Q&A: Should we block LLMs? How do we measure this? What's the board-level business case?

For enterprise D2C marketing leaders (CMOs, VPs, Directors) navigating the shift to AI-driven product discovery while protecting direct channel margins.

Real stats, proven frameworks, implementation roadmap included.