How to build a 24/7 Web Support Team

There's a reason the big-players websites rarely go down and it causes such an uproar when it happens. Customers have a big problem with website outages. Sadly, if that's the experience a brand wants to give them, there are always alternatives. The faster you respond to web downtime, the better your Customer Experience will be. What do you do when no one is in the office? Who do developers escalate their issues to when they don't know how to fix them quickly? The answer is the 24/7 Web Support Team.