Privacy Policy
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Types of information collected | Purpose(s) and legal bases for use |
Data you provide, including: | We use this information based on our legitimate business interest to: |
Information from your use of the website: | We use this information to meet our legitimate business interests in understanding how you use our website and enhancing your experience on it. Please see section 6 for more information. |
Types of information collected and their purpose.
Last Updated: September 2025
Firney Ltd ("Firney", "we", "us", "our") takes its responsibilities under data protection and privacy laws seriously. This Policy aims to clearly tell you how we collect, use, and disclose your personal information in connection with your use of all websites, applications, and other online products and services provided by us that link to this Policy, including www.firney.co.uk and all related subdomains and online and offline services related thereto.
"Firney Ltd" is a company registered in England and Wales.
This privacy policy aims to give you information on how we, as a data controller, collect and process your personal information through your use of this website. This includes any information you may provide through forms on this website or that we may collect via cookies or similar tracking technologies.
This website is not intended for children and we do not knowingly collect data relating to children. It is important that you read this privacy policy so that you are fully aware of how and why we are using your personal information.
We collect your personal information when you browse our website, interact with our services, or when you provide information by engaging with us (for example, by completing our 'Contact Us' form). We also collect information automatically when you browse our website, including technical information (such as your IP address) and information about your activities on our website.
The table below outlines the types of personal information we collect, our purposes for using it, and the legal basis we rely on.
Your personal information may be transferred by us or our trusted third-party service providers outside of the region where it was initially collected. If your personal information is subject to international transfers, we take steps to ensure that controls are in place to protect it, in accordance with the highest applicable data protection standards, including the use of EU/UK Standard Contractual Clauses where applicable.
We and our service providers may collect information using “cookies” and similar technologies (like tracking pixels) to improve your experience, understand how you interact with our services, deliver relevant advertising, and save your preferences. For detailed information, please refer to our Cookie Policy.
We may allow third-party advertising technologies on our services to deliver relevant and targeted advertising to you online. You can learn more about controlling this type of advertising via the Network Advertising Initiative's Consumer Opt-Out link or the Digital Advertising Alliance's Consumer Opt-Out link.
We have put in place appropriate security measures to reduce the risk of loss, misuse, or unauthorised access to your personal information. We limit access to your information to employees and third parties who have a business need to know. We also have procedures to deal with any suspected security breach.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
We and our service providers may disclose the information we collect from you for business and operational purposes, such as with our group companies, service providers (e.g., cloud hosting), analytics partners, and advertising partners. We do not sell your personal information to any third parties.
We will only retain your personal information for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.
Depending on your location, you have certain rights regarding your personal information, such as the right to access, correct, or delete your data. You can submit a request to exercise your rights by emailing us. If you have a legally-recognised browser-based opt-out preference signal (like Global Privacy Control) turned on, we recognise such a preference in accordance with applicable law.
Our privacy policy does not apply if you follow a link from our site to another website. We are not responsible for the handling of your personal information on any third-party websites.
This section supplements our Policy with additional information for California residents as required by the California Consumer Privacy Act (CCPA). If you are a California resident, you have specific rights regarding your personal information. Please contact us to exercise these rights.
If you have a query or complaint about how we use your personal information, please contact us in the first instance so we can try to resolve your issue. If you are not satisfied with our response and you are based in the UK or EU, you have the right to contact your local data protection authority (in the UK, this is the Information Commissioner's Office - ICO).
We may update this Policy from time to time. You can see when the Policy was last updated by checking the date at the top of this page. Your continued use of our services after any changes constitutes your acceptance of the new Policy.