How AI Conversations Are Quietly Replacing Your Best Sales Staff

Your best sales person remembers every customer, knows the full catalogue, recommends the right product at the right moment, and never takes a day off. That person is now an AI.

Klarna built one. First month: two-thirds of all customer chats handled. £32 million in annual profit improvement. But the real story isn’t cost saving; it’s that the AI sells better than most humans. Shopify reports 15x growth in AI-referred orders since January 2025, with higher average order values than direct traffic.

AI-powered search converts at 2-3x the rate of keyword search. AI-referred visitors spend 45% longer, view 13% more pages, and convert 31% higher. These aren’t support metrics. These are sales metrics.

In this session, Marc Firth breaks down:

⦿ How conversational AI searches, recommends, profiles, and sells; on your site, on WhatsApp, through voice, and inside ChatGPT

⦿ The full integration map: connecting your search platform, CRM, e-commerce APIs, and messaging channels into one commerce layer

⦿ A three-phase build plan: conversational search on-site, multi-channel expansion, then voice and agentic commerce

⦿ Why building this now also prepares your catalogue for AI search visibility (GEO)

Live Q&A with proof from Klarna, Goddiva UK, and Direct Ferries

For D2C marketing leaders who want their site to sell like their best person; but at scale, 24/7, across every channel.

Wednesday 11 March 2026, 11:00 AM GMT 45 minutes + live Q&A