Masterclass: Your Website Navigation Is Invisible to Gen-Z

Your navigation menu was designed for a generation that browsed. Gen-Z doesn't browse — they search, they scroll, and they expect the answer to find them. That beautifully structured mega-menu you spent months building? They're scrolling right past it.

This isn't a preference quirk. It's a fundamental shift in digital behaviour shaped by TikTok, Instagram, and years of algorithm-driven content discovery. Gen-Z expects your website to understand what they want before they do. When it doesn't, they leave.

In this session, you'll learn:

- Why traditional navigation patterns fail with Gen-Z customers

- How to audit your site experience through a Gen-Z lens

- Practical changes that improve discovery without a full rebuild

This session is for Marketing Managers and Heads of Digital at D2C brands who are seeing strong Gen-Z traffic but struggling to convert them at the same rate as older demographics.