Firney
Case Study

Prop image Search service for Kays

Firney developed a scalable, ML-driven prop search engine in just 10 weeks. Film and TV professionals can now effortlessly discover and compare props using text or images, even when they don’t know exactly what they’re looking for.

What we achieved

Here’s the powerful impact we delivered by transforming Kays’ prop directory into an intelligent, AI-powered discovery experience:
2x
Increase in
image search accuracy
3+
Web services developed
1000s
Of Images
processed

Background

Goal: integrate a new ML-driven prop search engine

Pinewood Studios based Film & TV directory Kays asked Firney to assist with a greenfield project to develop and integrate a new ML-driven prop search engine for their directory of 500,000 props.

Firney helped Kays develop a multi-cloud Laravel-based solution which would allow the Kays team to detect objects in their TV/Film “props-for-rent” images.

AI & Data Solutions

Our solution

Within 10 weeks, Firney created a bespoke solution for Kays:

Automated image tagging and categorisation:
The prop search engine uses Google Vision API to perform object detection and automatically tag and categorise Kays’ prop images.
AI-powered visual and text search:
Customers can search using text or images to find visually similar props and discover themed items (e.g. “more green lamps like this”).
Enhanced keyword intelligence:
An advanced lemmatizer improves search accuracy by understanding keyword variations such as “car” and “cars”.

The ability to search for props using an image is revolutionary for our industry. 'Find me more like this' has transformed our entire workflow.

Richard Kay
CEO, Kays
AI Website Search: The intelligent answer.
Streamlined prop search with Firney's new AI

A fully integrated, highly intelligent search interface that is ready to serve both the Kays team and their customers.