News & Insights
How AI is changing the way D2C brands sell online - and what to do about it. Weekly research, verified stats, and practical takes from the team behind the Conversion Catalyst webinar.
Be cited by ChatGPT, Gemini, Claude & Perplexity. Start here.
Weekly notes on AI referral, GEO, and D2C conversion. One email. Unsubscribe anytime.
We care about your data in our privacy policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Be cited by ChatGPT, Gemini, Claude & Perplexity. Start here.
Weekly notes on AI referral, GEO, and D2C conversion. One email. Unsubscribe anytime.
We care about your data in our privacy policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
What AI Agents Do on Websites: Microsoft Clarity Data
Microsoft Clarity studied more than 5.2 million AI agent sessions. Here’s what agents did on websites, how they identify themselves, and what we check.
Read more
What Google Connected Apps Means for UK Retailers
Google Connected Apps let people use third-party apps in AI Mode and Gemini. Search is still US and English only. Here’s how we’re getting retail sites ready.
Read more
The Missing Shopping Assistant: Why D2C Websites Need to Understand Customer Intent
Discover how e-commerce is shifting from keyword search to understanding customer intent, with real-world examples of the modern shopping assistant.
Read more
Your Highest-Intent Customers Are Being Let Down by Search
How D2C brands can turn search abandonment and “no results” pages into conversion opportunities with AI-powered website search.
Read more
AI in Travel: How AI Is Changing Travel Discovery and Booking
AI is changing how travellers research, compare and book. Discover why travel brands need AI visibility and on-site conversational AI agents to turn discovery into conversion.
Read more
The Best Way to Recover an Abandoned Cart? Prevent It.
Cart abandonment is primarily an information gap. Placing a real-time conversational AI agent at the point of intent resolves this gap and secures the sale.
Read more
The New D2C Growth Channel: Why Conversational Commerce Matters in 2026
A data-backed overview of conversational commerce statistics, covering AI shopping behaviour, customer expectations, e-commerce conversion, and the future of D2C buying journeys.
Read more
AI Can Get Customers to Your Website. Conversational AI Is What Converts Them.
Discover how conversational AI helps D2C brands turn AI-driven traffic into revenue by improving product discovery, customer experience and conversions.
Read more
The Zara Paradox: Why Legacy Brands Can Ignore AI Search
Discover why enterprise brands cannot afford to mimic Zara's minimalist product pages in the AI era. Learn how to optimise your data architecture for AI search agents and win high-value conversational referrals today.
Read more