For marketing, growth and digital leaders in travel, leisure, fitness, hospitality, retail and financial services
Join a live session and see how to turn last week’s numbers into this week’s campaign.
Wednesday 2 December10:00 to 11:00 UK, free45 minutes plus Q&A, live online
With Ash Maloney and Marc Firth, Firney’s co-founders, and speakers from Google Cloud and Prismic. Firney builds the AI agents between a brand’s marketing data and its website.
Robin is a made-up marketing lead at a made-up brand.
Gemini Enterprise
Where is paid spend not converting?
Whitby. Paid clicks held steady last week, but bookings fell 18%. Try midweek breaks for couples within a two-hour drive.
Source: paid media and bookings data
Ash, your hostThe real problem
“This location is underperforming” has to become a campaign, with a landing page that matches the ad, stays on brand, is tracked, and goes live while it still matters.
Usually that means a brief, a design queue and a developer.
It isn’t your team. It’s the queue between the report and the live page.
What we show
Gemini Enterprise is where your team works. Prismic is where the page goes live. Firney builds the agents in between.
Robin asks what to do about last week’s numbers. The agent answers from the brand’s marketing data and names the source of each number.
The agents turn the answer into a campaign, then build the landing page in Prismic from the brand’s own page sections, with tracking in place.
Robin previews the page in Prismic, makes a change and publishes it. The agent never publishes.
What you get from it
And which part of the wait an agent can take away.
Not slides about the future. From the question to the published page, including where it goes wrong.
The same campaign for the next location or product.
Even if you are not technical yourself.
Gemini Enterprise
Where is paid spend not converting?
Whitby. Paid clicks held steady last week, but bookings fell 18%. Try midweek breaks for couples within a two-hour drive.
Source: paid media and bookings data
Selvick Hotels
Midweek by the sea in Whitby
Any two nights with breakfast, Monday to Thursday
Check datesIs this for you
For you if
In travel and leisure, fitness, hospitality, retail or financial services.
And sell across many locations or products.
By then the moment has often gone.
Not for you if
You want a general tour of AI tools, or slides about the future of marketing.
Client work
6 to 1,000daily site searches after the AI search rebuild
AI search for Hammerson’s shopping centre websites, including Bullring and Brent Cross.
“Going from a handful of daily searches to over a thousand speaks for itself.”
Clare CooperSenior Growth Marketing Lead, Hammerson
15 weeksto a live AI booking assistant
An AI booking assistant that customers ask questions in plain English.
“Our goal was to make booking a ferry as simple as having a conversation. This agent has delivered that vision perfectly.”
Richard KozmaHead of Data Science, Direct Ferries
Your hosts
Marketing teams rarely lack the insight. The hard part is getting the fix live.
I build the AI agents we run for clients, and the first version of any agent gets things wrong, so a person checks the result before anything reaches a customer.
In this session you’ll see the whole run, including where it goes wrong and exactly where a person steps in.
Ash Maloney, Co-founder, Firney. LinkedIn
With Marc Firth, Co-founder, Firney, who helped grow Jellyfish’s engineering team from 10 to over 100.
A UK web development and AI engineering company. We build the custom agents between your data and your website.
Ash MaloneyCo-founder
Marc FirthCo-founder
Gemini Enterprise gives every employee one place to work with AI, with agents from Google, partners and your own teams.
Speaker to be announcedGoogle Cloud
The website builder marketing teams use to launch and manage pages from reusable slices, with developers setting the guardrails.
Speaker to be announcedPrismic
Questions
Yes. Register and we’ll email you the joining link.
Register anyway. The recording goes up on this page after the session.
It uses a made-up brand and made-up data. You see each step, not a slide of it.
No. It is built for marketing leaders. Join from a laptop, so you can see the screen.
To Firney, so we can send you the joining link. We never sell your data.
Most of the hour is the demo and your questions. Google Cloud and Prismic each talk about their product, and Firney covers what it takes to set this up for your brand.
With Firney, Google Cloud and Prismic Wednesday 2 December, 10:00 to 11:00 UK 45 minutes plus Q&A, live online, free
Save my free seat